Privacy policy

For the benefit of our services we process your personal data. We value your privacy and will therefore always handle this data confidentially and carefully. Personal information will be processed in accordance with the legal provisions that the Personal Data Protection Act and – as of 25 May 2018 – the General Data Protection Regulation (GDPR) dictate. 

In this privacy policy we will provide you with detailed information regarding the processing of your personal data. 

Applicability privacy statement

This privacy statement provides information about the processing of personal data by or on account of DonorTrends B.V. and is only applicable to the use of personal data of clients or visitors of 

This privacy statement does not apply to websites of third parties, such as websites or apps that DonorTrends B.V. refers to on its website and in its mailings. DonorTrends B.V. recommends consulting the privacy policies of these third parties on their own websites. 

Identity DonorTrends B.V.

DonorTrends B.V. is accountable within the meaning of the Personal Data Protection Act and – as of 25 May 2018 – the General Data Protection Regulation. Information about the collection and processing of personal data by or on behalf of DonorTrends B.V. will be provided in this privacy policy. 

DonorTrends B.V. is registered at the Chamber of Commerce under number 63656515. DonorTrends B.V. is located and office-based in (2132 JH) Hoofddorp at the Polarisavenue 83 and reachable by mail:

How do we collect personal data? 

DonorTrends B.V. can receive information from you in the following ways:

  • Directly from you: for example by entering into an agreement with us, by contacting us via email, telephone or letter or by subscribing to our newsletter.

  • Via our website: for the functioning, improvement and registration of our services we collect different data, i.a. through the use of cookies. 

  • Via third parties: we can make use of the services of third parties. These parties will then be commissioned by DonorTrends B.V. This privacy statement also applies to the data that is collected via these third parties when they function as processors for DonorTrends B.V. We are not accountable for the collection of data that does not take place on behalf of DonorTrends B.V. In this regard, we refer you to the privacy policy of the concerning third parties. 

What personal data do we collect?

DonorTrends B.V. can process personal data about you because you are using the services of DonorTrends B.V., and/or because you have provided us with this information yourself, for example by filling in our contact form on the website of DonorTrends B.V. Donortrends B.V. is able to process the following personal data:

  • Contact and account information – such as the name, address, phone number, mail address and login details you provided us with.

  • Payment and billing information – if you enter into an agreement with us we will need your bank details for the financial settlement.

  • Website data – such as IP address, traffic and location data and information about the use of our website(s).

Why do we collect your personal data?

DonorTrends B.V. uses the obtained personal data mainly to carry out the agreement we have made with the client in the context of market and opinion polling agency and for internal administration. More specifically, we ask you to share your personal data with us for the following reasons:

  • In order to enter into, maintain and improve the contractual relationship with our (potential) customers, or to improve our services and products.

  • In order to apply and carry out our legal obligations.

DonorTrends B.V. may send newsletters per mail. If you do not wish to receive newsletters anymore, you can use our unsubscribe link at the bottom of the newsletter.

Personal data will not be used for any other purposes except for those mentioned above. 

Whom do we share your personal data with?

DonorTrends B.V. may share your personal data with companies that are affiliated with DonorTrends B.V., its clients, subcontractors (such as processors) that offer services or carry out orders on our behalf, suppliers, government agencies and other business relations.  

DonorTrends B.V. may be bound to distribute your data because of legal obligations and/or in response to requests to do so by authorities. 

DonorTrends B.V. has taken the necessary organisational and contractual measures to guarantee that the personal data are processed and protected according to the European and Dutch legislation.

What cookies do we place?

On our website we use cookies in order to save technical information. Cookies are tiny information files that a website leaves on your device in order to follow your activities within our website. For example, our cookies keep track of:

  • the IP address of the visitor;

  • the date and time of the visit;

  • the URL of the referring website (the site from which the visitor comes);

  • the pages that are visited on our website;

  • information about the used browser (type and version, operating system, etc.).

Technical information and cookies are used to ease your visit to our website and optimise the performances and our site’s ease of use. Cookies can be placed by DonorTrends B.V. or by other parties that DonorTrends B.V. co-operates with. Below you find an overview of all sorts of cookies that can be placed via the DonorTrends B.V. website: 

Functional cookies

DonorTrends B.V. places cookies that are necessary to make the website function properly and to offer a requested service. These cookies are used to save certain user and preference settings and login details and to optimise the ease of use of our website.

Analytical cookies

DonorTrends B.V. uses analytical cookies, such as the cookies of Google Analytics, in order to collect information about the use of the website. These cookies register i.a. the amount of visitors, the visited pages and the duration of their stay. The collected data is used to enhance our services and to adjust the content of our website to the wishes and needs of our visitors. 

DonorTrends B.V. has made a processing agreement with Google to be able to use Google Analytics. This agreement guarantees that the cookies of Google Analytics are set up in the most privacy friendly manner. DonorTrends B.V. has not given Google permission to use information provided by DonorTrends B.V. for other Google services. 

Tracking or advertising cookies

Tracking cookies are cookies that collect information about our website’s users’ (internet) behaviour. These tracking cookies are used to enable our visitors to use our website optimally. These cookies are used to collect information about your visit to make sure relevant information can be retrieved during a next visit to enhance the user experience, for example by filling in forms beforehand or offering advertisements that suit the user’s (search)profile. 

Turn off cookies

Most browsers accept cookies automatically, but you are able to set up your browser again in order to refuse all cookies or indicate when a cookie is sent. However, it is possible that some functions and services, on our and on other websites, will not function properly when all cookies are turned off in your browser.  

How long do we keep your data?

DonorTrends B.V. keeps your data no longer than is necessary for the execution of our agreements and, by all means, no longer than two years after the agreement has ended, unless this is essential in order to comply with the legal retention obligation. 

What rights do you have?  

You need to make sure that DonorTrends B.V. possesses the right personal data. You can use the mail address to file a complaint against the use of certain data by DonorTrends B.V. or to request access to, the correction and/or removal of your (personal) data. Upon written request we will process possible corrections that are communicated by you. DonorTrends B.V. will reply to your request as soon as possible, but at least within four weeks. 

Complaints against the use of personal data can be aimed at DonorTrends B.V. or to the Data Protection Authority. 

How do we protect your personal data?

DonorTrends B.V. takes the protection of personal data very seriously and takes the appropriate physical, administrative, organisational and technical measures to prevent the misuse, loss, unauthorised access, unwanted disclosure and illegitimate modification.

If you are still under the impression that your data is not protected properly or that there are indications of misuse, or if you wish to receive more information about the protection of your personal data, you can contact DonorTrends B.V. via


We can modify our privacy policy. Modifications in our privacy policy will be visible in this privacy statement. Therefore, we recommend you to read our current privacy statement regularly to be informed of possible changes in our privacy policy.

Questions, remarks, complaints 

If you have questions, remarks or complaints regarding our privacy statement or about the way DonorTrends B.V. handles your personal data, you can contact us by mail via