Why the middle is your greatest opportunity.
Today, your organization is increasingly caught in the middle. At the base of the donor pyramid, both acquisition and retention are challenging. At the top of the pyramid, an uncertain economy is delaying or deferring giving.
DonorTrends provides proven strategies to mine the middle. We’ll help you build a vibrant Mid-Level Donor Program that increases long-term value — while cultivating warm prospects for Major Donor and Planned Giving programs.
Many organizations ask too many donors for a one-time upgrade with limited success. That’s why we’ve developed ways to continuously move donors toward mid-field. Our more selective approach analyzes your current mid-level performance and potential by evaluating:
- How much a donor will be worth after 5 years.
- The appropriate level of spending for your organization.
- The amount of your overall revenue that is dependent on mid-level donors.
- Whether your mid-level profile is increasing or subject to attrition.
Key Segments Identified:
Immediate Upgrades: Current donors who are prime for a mid-level upgrade.
Special Development: Not ready for mid-level ask today, but should be slowly cultivated and upgraded from their current giving level.
Worth The Work: Lower-pound donors who should be cultivated/asked based on a predicted value.