Increasing donor value.
At every level of the pyramid.
As a nonprofit today, you have an intensified need to maximize donations and net revenue, while streamlining your fundraising costs and workflow.
At DonorTrends, our mission is to identify the most valuable donors at every level of your giving pyramid. By enabling you to target these donors more effectively, we help you improve retention, maximize revenue and increase Lifetime Value.
Give us 6 days:
We’ll transform potential.
It’s all made possible by our proprietary DonorScores™ system, which is fast, accurate, proven, and self-funding. By applying DonorScores™, our proven scientific predictive models, we can accurately forecast donor behavior. There is no guesswork involved — and the results are guaranteed.
What’s more, DonorTrends system is easy to use and takes a fraction of the time required by other services. We offer an affordable pay-for-what-you-need pricing model, which is far less than the substantial fees of our competitors. The real-world benefits we provide include:
Leveraging your data while it’s still relevant.
For a nonprofit, donor data can go stale in a matter of weeks. Our advanced, streamlined algorithms enable us to provide a scored dataset within just 2 days. This ensures our science-based insights and recommendations are built on fresh and timely data — unlike competitors whose processes take up to 6 weeks or more.
A detailed action plan: based on your initial dataset audit.
To further extend the value of your DonorScores™ analysis, we also provide a Masterfile Audit and Action Plan (MAAP) within 6 days. This powerful, easy-to-understand, analytic tool helps improve performance at every level of the pyramid. And it guarantees both increased contributions and decreased costs for fundraising, marketing and operations.
During the MAAP process and beyond, DonorTrends works exclusively with your own organic data. There is no data appended from external third-party sources. As a result, all our insights are based solely on your organization’s current reality and spheres of opportunity.
Our method considers significant factors that are not considered in our competitors’ analytical products. This enables us to accurately predict behaviors even from sparse data such as single-gift donors.
A reliable and transparent system. With guaranteed results.
Our cutting-edge predictions were created by fundraising experts to specifically address the fundraising challenges you face. The integrity of our analytics enables us to provide you with a transparent view of our process — along with a no-risk guarantee.
As you continue with DonorTrends, your data is refreshed on a monthly basis — ensuring that your data profile becomes more refined and valuable over time. As a result, the overall predictive ability of your ongoing DonorScores subscription is continually improved. In turn, this improves the quality and performance of your donor pyramid — which leads to a continued rise in net revenue.
A cost-effective pricing model that literally pays for itself.
Gone are the days of overpriced analytics. We believe you should only pay for data you feel is actionable — and on a schedule that makes sense for your campaigns. Plus, our reasonable fees are offset and exceeded by the increased revenue and cost savings we generate and guarantee.