Creating your Masterfile Audit and Action Plan (MAAP):
Our comprehensive approach for charting your new course to fundraising success.
Analyzing your fundraising performance.
Your journey to increasing revenue begins with an in-depth audit of your fundraising program. Your customized MAAP will assess and benchmark fundraising performance.
Applying DonorScores™ to your file.
Our scientific DonorScores system assigns a value from 0 to 1000 to each donor in your database. This value predicts the future actions each donor is likely to take. This enables you to target your donors more effectively to increase revenue and decrease cost.
Backtesting to ensure accuracy.
Don’t take our word for it. Every prediction DonorTrends makes is backed by a validation (backtest) using your organization’s data.
Actionable fundraising clusters.
A DonorTrends cluster is a group of donors that exhibit similar behavior. By categorizing donors in this way, we give you the insight and flexibility to develop an actionable fundraising contact strategy to increase net revenue.
Providing a highly targeted action plan.
In addition to a campaign/contact strategy for each actionable cluster, we provide an analysis of how our recommended strategies will directly impact your bottom line. DonorTrends also guides you through the implementation process with one-on-one consultations — helping you to address current challenges and achieve specific goals.