Planned Giving Identification
Making your cause a family tradition.
Giving levels have flatlined during the prolonged recession. As a result, the development of sustained programs for Planned Giving and Legacy Giving are more valuable than ever.
DonorTrends has amassed exceptional expertise in the selection and qualification of bona fide philanthropic prospects. These are donors who are already giving to other organizations in a major way.
As a result, we provide sophisticated profiling strategies that focus on the most qualified candidates. This enables you to concentrate on top-tier conversion prospects, and to spend your time educating them about the bequest and annuity options you offer.
Key Segments Identified:
Willing and Able: Best prospects to convert to a planned giving offer
Potential Planned Givers: These donors are more likely to make a legacy gift than others.
Past their Prime: Donors who are not likely to respond to a planned giving offer.