Major Donor Identification
How to move up to the majors.
To develop and secure leadership-level gifts — whether they’re at the £ 10,000 or £ 10 million level — it’s all about building relationships. These valuable relationships take time to build, and require proper stewardship and management.
In these upper echelons of charitable giving, the value of DonorTrends segmentation strategies is greatly magnified. We help you to profile and focus only on those most qualified. Through impeccable prospect identification, outreach and cultivation, we identify candidates willing and able to invest in your organization at a major level — as opposed to leaving it up to the usual wealth and real estate indicators, which are largely unreliable.
Call us today to run our Giving Analysis Profile or GAP report, the only accurate philanthropic capacity value indicator available today. Our GAP report will show you the philanthropic capacity that exists in your donor file.
Key Segments Identified:
- Prime Time Plus: Current donors who are prime for a Major level upgrade.
- Major Gift in Waiting: Not ready for Major level ask today, but should be slowly cultivated and upgraded from their current giving level.
- Mid-Level Maintenance: Donors who are currently giving at your Mid-Level and will continue to give at their current level