Appeals and Renewals
Finding the donors who are worth the effort.
Chances are, the bulk of your revenue comes from frequent appeal and renewal campaigns — weekly, monthly, quarterly — while over 60% of your revenue likely comes from donations of £500 or less. So at a time when retention is declining and costs are increasing, casting a wide net is definitely not the answer.
Our Appeal DonorScores™ solution was designed specifically for direct-response fundraisers. It’s a proven way to identify and retain committed donors, and to weed out costly non-responders. This helps you to dramatically improve net revenue. You also eliminate the budget drain of mailing costly packages by identifying and selectively suppressing costly non-responders.
Key Segments Identified:
Committed: Your best donors. Allocate resources to retain and upgrade this valuable core.
Casual: Less likely to respond. Reduce number of contacts to reduce cost.
Episodic: A drag on your bottom line. Should be selectively suppressed and should only receive the best performing campaigns.