Direct Debit Conversion
Turning one-timers into a monthly resource.
Monthly donations provide nonprofits with dependable, low-cost revenue. This means building a strong direct debit program is a smart strategy for steady, long-term growth. It’s also one of the most effective methods for retaining and upgrading lower giving donors.
As with our other targeted conversion strategies, identifying the right prospects is the key to increasing your monthly-giver population. DonorTrends can effectively prioritize your donor list to help you focus on the most promising prospects for both direct debit monthly giving and regular giving. Our cost-saving segmentation techniques, which often double an organization’s conversion rate, are proven to improve retention along with Lifetime Value metrics.
Key Segments Identified:
Ready To Go Steady: Prime candidates for converting to monthly giving.
Potential Pledgers: Moderate prospects worthy of repeated mailing/contact.
Annual Invite: Less-likely prospects: minimize exposure or contact only once a year